Why SPORTAL | Leading Sports Consultancy & Strategic Advisory in MENA

At the crossroads of sports, tourism, entertainment, and destination development, we help governments, federations, and brands turn ambition into impact.

With a footprint spanning Africa, the Middle East, and beyond, SPORTAL partners with public and private stakeholders to design strategies, activate commercial ecosystems, and deliver projects that redefine how people experience sports and destinations.

From shaping national sports visions to structuring sponsorship ecosystems, from building fan engagement platforms to legacy-driven mega-events, SPORTAL’s work is guided by one principle:

"Sports are not just games; they are engines of identity, growth, and global positioning."

Through our strategic advisory, commercial innovation, and cross-border partnerships, we are helping write the next chapter of sports and destination development across emerging and global markets.

Our Methodology

Turning strategy into measurable impact for sports, entertainment, and destination development.

Insight

We analyze markets, uncover opportunities, and set a strong foundation for growth.

Innovation

We design creative, sustainable solutions tailored to partners’ needs and ambitions.

Implementation

We move from vision to execution with precision and hands-on project management.

Impact

We ensure long-term economic, cultural, and sporting value for nations and communities.

Challenge

Federations across different markets are seeking new revenue streams that go beyond traditional sponsorship and ticketing. They need innovative concepts that deliver sustainable income while contributing to tourism growth and national branding objectives.

Our Approach

Reframing the Challenge: Instead of simply hosting another sports event, we proposed an innovative series that combines sports, entertainment, and culture.
Scalable Model: Designed as a multi-country series, giving each host nation the opportunity to benefit from international visibility and shared branding power.
Commercial Innovation: Creating new monetizable rights and experiences that extend value beyond the competition itself.
Tourism & Economic Impact: Structuring the event as a driver of visitation, hospitality revenues, and destination positioning.

Expected Impact:

The Dive Into Innovation Series is designed to generate new revenue streams for federations while serving as a platform for tourism development and nation branding. With multiple countries already expressing strong interest, the series is on track to become a regional showcase of how sports innovation can accelerate economic growth and global positioning.

At SPORTAL, we collaborate with a world-class network of experts shaping the global sports and entertainment industry. With experience at CAF, UEFA, FIFA, IOC, the Turkish Football Federation, Adidas, and leading consultancy and destination development firms, our partners bring both credibility and impact.

What sets them apart is their ability to translate international best practices into local solutions. This expertise in sports commercialization, destination development, nation branding, and strategy acceleration ensures every SPORTAL project delivers measurable value to our partners and stakeholders.