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A Program In Sports Marketing
Program Description
General Overview
Who Should Take This Program
Program Modules
From Beginner To Intermediate
Program Description
Program Brief:
Unleash the power of sports marketing, a domain that extends beyond sports-specific organizations. Our program goes beyond traditional boundaries, showcasing how sports marketing becomes a potent tool for promoting non-sports products and services.
Program Objective:
Our ultimate expectation is that each participant will emerge from the program equipped with the practical skills needed to craft and present a fully realized marketing plan. This tangible outcome ensures a substantial return on your investment in knowledge and expertise.
Join us on an exciting journey as we invite you to engage in a dynamic and intensive 6-week sports marketing program. Carefully crafted, this program lays the groundwork for a robust foundation in both strategic and operational marketing, making it the premier choice for marketing enthusiasts.
General Overview
Qualification
Course
Duration
6 - 8 Weeks
(weekly dedication of 10-12 hours)
Next Patch
September 16, 2024
Deadline (July 30, 2024)
Format
Online
Fees
$650
Language
Arabic
From Beginner To Intermediate
Program Modules
Module 1: Introduction
Gain an insider's perspective on the dynamic sports landscape, understanding your target audience – the passionate sports consumer.
Differentiate strategic and operational marketing, equipping yourself to craft winning strategies that deliver sustained results.
Module 2: Identifying Opportunities
Master external and internal analysis tools to identify untapped potential and inform impactful marketing decisions.
Conduct in-depth market and consumer analysis, uncovering valuable insights to tailor your campaigns and resonate deeply with your target audience.
Module 3: Strategic Marketing
Define your marketing vision and direction, setting clear goals and aligning them with your organization's overall strategy.
Develop a unique and compelling brand positioning that sets you apart from the competition, attracting and retaining loyal fans.
Module 4: Tactical Marketing
Master the 4Ps and 7Ps frameworks, tailoring them to effectively promote your sports brand or event.
Learn how to adapt marketing strategies specifically for service-based offerings within the sports industry, exceeding customer expectations.
Module 5: Promotion Mix & Technique
Utilize the 5 elements of promotion – advertising, public relations, sales promotion, personal selling, and direct marketing – to create cohesive and impactful campaigns.
Gain the knowledge and skills to secure lucrative sponsorships, generating revenue and building mutually beneficial partnerships.
Master the fundamentals of digital marketing, leveraging online platforms and strategies to reach fans where they are and drive engagement.
Module 6: Marketing Plan
Translate your knowledge into a comprehensive marketing plan, laying out a roadmap for success and securing stakeholder buy-in.
Develop your public speaking skills, confidently presenting your marketing plan and persuasive arguments to convince and inspire action.
The Program Is Aimed At
Ideal Student's profile
This program is tailored for individuals currently engaged in the sports industry or aspiring to launch a career in this dynamic field, bringing with them 1-3 years of marketing experience. The program is designed to benefit:
Individuals
Sports Managers
Sports Marketing Professionals
Athlete representatives (Agents)
Business studies students
Career shifters
Athletes wishing to enter the business world
Entrepreneurs
Organizations
Sport Ministries
Sport Federations
Sport Clubs
Media Outlet
Sport Academies
Non-Sport companies investing in sports
A program in sports marketing
Download brochure & apply for a partial scholarship
Fill in this form to download the brochure and apply for a partial scholarship