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Executive MBAIn Sports Marketing & Sponsorship
Program Description
General Overview
Who Should Take This Program
Program Modules
Lead The Sports Marketing Game
Program Description
Fuel your passion for sports and empower your career journey with our rigorous and practical Executive MBA in Sports Marketing & Sponsorship. Master the art of sports marketing:
Craft winning strategies: Gain a comprehensive understanding of sports marketing principles and tactics, applying them to diverse audiences and unique industry contexts.
Unlock revenue streams: Explore the dynamics of sports sponsorship, learning to negotiate and manage partnerships that benefit both your organization and brand sponsors.
Navigate the global landscape: Gain a global perspective on sports business, mastering cultural nuances and developing strategies that excel in the international arena.
Tackle real-world challenges: Engage in case studies and projects, applying theoretical knowledge to solve contemporary issues in sports marketing and sponsorship.
Build your portfolio: Showcase your expertise through a capstone project, demonstrating your ability to address industry challenges.
This Executive MBA is your launchpad to success in the dynamic world of sports marketing and sponsorship. Join Today
General Overview
Qualification
Executive Masters in Business Administration
Duration
10 months
(weekly dedication of 10-12 hours)
Next Patch
October 16, 2024
Deadline (August 15, 2024)
Format
Online + One week in person
(Networking, final exam and thesis)
Fees (And Scholarship Slots)
Request
Language
English
Lead The Sports Marketing Game
Program Modules
Module 1: Business Management in Sports
Analyze historical trends and understand current forces shaping the industry.
Pinpoint key stakeholders and their impact on organizational success.
Apply strategic frameworks to sports organizations of all sizes.
Master budgeting and financial management for optimal resource allocation
Module 2: Marketing Strategies in Sports
Develop a distinctive brand and strategic positioning to resonate with your target audience.
Master cutting-edge digital marketing strategies to reach fans where they are.
Become a Segmentation Superhero: Understand diverse fan profiles and tailor your approach for maximum impact.
Identify and secure sponsorships that align with your goals and values.
Understand what drives fan engagement and loyalty.
Module 3: Global Perspectives in Sports Business & Sponsorships
Build strong relationships with international partners and stakeholders.
Explore diverse international sponsorship opportunities and activation methods.
Understand key sponsorship indicators to track success and maximize ROI.
Leverage your knowledge to attract international sponsors and elevate your organization's global reach.
Module 4: Strategic Management in Sports Marketing
Analyze evolving trends and adapt your strategies to thrive in the dynamic sports landscape.
Leverage data to optimize campaigns, allocate resources strategically, and maximize ROI.
Gain critical thinking and decision-making skills to lead your team to success.
Module 5: Emerging Trends in Sports Marketing
Explore the latest technologies transforming the sports industry, from AI-powered marketing to immersive fan experiences.
Understand the burgeoning eSports landscape and develop strategies to connect with this engaged audience
Drive positive social change through effective social responsibility initiatives that align with your organization's values.
Module 6: Capstone Project
Craft a comprehensive capstone project, showcasing your problem-solving, critical thinking, and communication skills
Defend your project and recommendations to a panel of industry experts, gaining valuable feedback and honing your presentation skills.
The Program Is Aimed At
Mid-career professionals in the sports industry
This include individuals working in areas like marketing, sponsorship, ticketing, fan engagement, media relations, or event management who want to advance their careers to leadership positions within sports organizations.
Professionals transitioning into the sports industry
Individuals with experience in marketing, business development, communication, or related fields who are passionate about sports and seek to leverage their skills in this industry
Athletes looking for an off the pitch transition after retirement
Individuals with a strong understanding of the sports landscape and a desire to contribute to the industry in leadership roles beyond competition.
Brand managers from sports-related companies
Individuals looking to deepen their understanding of sports marketing and sponsorship to develop more effective partnerships.
Entrepreneurs interested in launching sports-related businesses
Individuals with innovative ideas and business acumen who want to capitalize on the growing sports market.
MBA In Sports Marketing & Sponsorship
Download brochure & apply for a partial scholarship
Fill in this form to download the brochure and apply for a partial scholarship